Midsize Artifaks Raw and Uncut Watch

Hailing from an artistic background, Marc Ecko's roots have always been the heart and soul of the rhino brand. Dubbed "Artifaks - Time is My Canvas," the Marc Ecko brand has evolved from its fashion origins to encompass publishing, video gaming, and multimedia, continuously pushing the boundaries of conventional wisdom and solidifying Ecko's role as the navigator of pop culture.

While others are content to imitate, Ecko chooses to innovate, aiming not to chase existing trends, but to establish wholly new categories of branded products and services that are embraced as cutting-edge and credible. Ecko's journey began in the mid-1980s, while he was still a high school student working from a makeshift design studio in his parents' New Jersey garage. Armed with an airbrush and his custom graphic designs, Ecko quickly built a loyal fan base, and in 1993, at the age of 20, founded the *ecko unltd. company.

Since then, the *ecko unltd. brand has grown to include 12 separate apparel and accessories lines, the contemporary Marc Ecko "Cut & Sew" collection, G-Unit Clothing Company, Zoo York, Avirex Sportswear, Complex magazine (circulation 330,000), and his recently launched video game, "Getting Up: Contents Under Pressure." Simultaneously, Ecko has dedicated himself to various socially conscious initiatives, including work with underprivileged youth domestically and internationally, and efforts to reverse the plight of the world's rhino populations. His most recent and personal initiative is Sweat Equity Enterprises, a four-year after-school design and mentoring program for underserved New York City teens.

In recognition of his achievements, Ecko has been honored with a 2006 MTV Video Music Award for "Best Videogame Soundtrack," and has been frequently included in lists such as Details magazine's "Most Powerful Men Under 38," Stuff magazine's "Style Icons," and New York Magazine's "Influentials." He has also gained international notoriety for his efforts to disrupt the status quo, from two successful graffiti-based court battles against the city of New York, to the 2006 "Tagging Air Force One" viral video campaign.

Whether it's apparel, watches, magazines, videogames, or film, Marc Ecko is poised to deliver trend-defining, thought-provoking, and engaging products to today's young consumers, all while continuing to prove critics wrong at every new turn. The *ecko unltd. brand remains a fashion-based cultural compass, pointed squarely at the new world market and commercial success.

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