Ecko Men's The Zero G Logo Watch

At the heart of the Marc Ecko brand lies a continuous pursuit of innovation and a relentless challenge to conventional wisdom. From his early beginnings in fashion to his recent forays into publishing, video gaming, and multimedia, Marc Ecko has consistently demonstrated an unwavering commitment to pushing the boundaries of what's possible.

While others are content to simply imitate, Ecko chooses to innovate, driven by a steadfast goal of establishing entirely new categories of branded products and services that are immediately embraced as cutting-edge and credible. His journey began in the mid-1980s, as a high school student working from a makeshift design studio in his parents' New Jersey garage, armed with an airbrush and his custom graphic designs. This humble start quickly blossomed into a loyal fan base, leading Ecko to found the *ecko unltd. brand at the age of 20 in 1993.

Since then, the *ecko unltd. empire has expanded to encompass 12 separate apparel and accessories lines, the contemporary Marc Ecko "Cut & Sew" collection, G-Unit Clothing Company, Zoo York, Avirex Sportswear, Complex magazine (with a circulation of 330,000), and his recently launched video game, "Getting Up: Contents Under Pressure."

Simultaneously, Ecko has dedicated himself to a number of socially conscious initiatives, including significant work with underprivileged youth domestically and internationally, as well as a committed role in reversing the plight of the world's rhino populations. His most recent and personal initiative to date is Sweat Equity Enterprises, a four-year after-school design and mentoring program for underserved New York City teens.

In recognition of his achievements, Ecko has been honored with a 2006 MTV Video Music Award for "Best Videogame Soundtrack" and has been frequently included in prestigious lists such as Details magazine's "Most Powerful Men Under 38," Stuff magazine's "Style Icons," and New York Magazine's list of the City's "Influentials." He has also gained international notoriety for his various efforts to disrupt the status quo, from two successful graffiti-based court battles against the city of New York to the 2006 "Tagging Air Force One" viral video campaign.

Whether it's apparel, watches, magazines, video games, or film, Marc Ecko is poised to deliver what today's young consumers desire most – products that are trend-defining, thought-provoking, and engaging – while continuing to prove critics wrong at every new turn. The *ecko unltd. brand, with its world-famous rhino logo, stands as a fashion-based cultural compass, pointing squarely at the new world market and commercial success.

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